News
Securing our first Major Listing
Some 6 months ago, Cuppanut was merely a dream. An idea. A very small seed of my imagination. Very quickly though, I began to nurture this seed and, much quicker than I'd anticipated, my dream was fast becoming a reality. Now, I'll let you into a little secret - the product wasn't even ready when I began to contact the head buyers of big stores! I of course could see the end in sight and had a rough date of when I'd have the finished product, but I didn't let anything hold me back; I knew I had an innovative...
Image is everything
Soon after I'd had the concept of developing and making a range of coconut tea, I began to think of a name and a logo.Most major brands have a unique name or logo. For instance, there's only one 'Coca-Cola', there's only one 'Twitter' - there's no other name that sounds anything like it; resulting in brand strength. Similarly, I wanted a word that hasn't ever been used, but still tells the consumer exactly what they're buying.My first idea was 'Coconutea' (Phonetically: Coconutty) - it does exactly what it says on the tin... But wasn't quite unique enough for me.So I...
Acquiring the perfect taste
The initial Cuppanut concept began with me sat at home, spooning desiccated coconut into empty tea bags (English Breakfast tea bags that I'd cut open and emptied out!) - soon after this I'd ordered empty tea bags and my dining table was transformed into my own little coconut tea factory! I knew, even from this moment, I was onto something. However, JUST putting coconut into a bag wasn't quite enough. It lacked bite - it tasted weak. So I began to develop the idea.After some research I found a food development association (that's actually their name! - Food Development Association!...